{"id":43,"date":"2024-09-08T17:48:58","date_gmt":"2024-09-08T15:48:58","guid":{"rendered":"https:\/\/mathilderadou.fr\/?page_id=43"},"modified":"2026-01-20T14:12:52","modified_gmt":"2026-01-20T13:12:52","slug":"1er-projet","status":"publish","type":"page","link":"https:\/\/mathilderadou.fr\/index.php\/1er-projet\/","title":{"rendered":"Publication Instagram"},"content":{"rendered":"\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/mathilderadou.fr\/wp-content\/uploads\/2024\/09\/salon-business-expo-2-1024x1024.png\" alt=\"\" class=\"wp-image-54 size-full\" srcset=\"https:\/\/mathilderadou.fr\/wp-content\/uploads\/2024\/09\/salon-business-expo-2-1024x1024.png 1024w, https:\/\/mathilderadou.fr\/wp-content\/uploads\/2024\/09\/salon-business-expo-2-300x300.png 300w, https:\/\/mathilderadou.fr\/wp-content\/uploads\/2024\/09\/salon-business-expo-2-150x150.png 150w, https:\/\/mathilderadou.fr\/wp-content\/uploads\/2024\/09\/salon-business-expo-2-768x768.png 768w, https:\/\/mathilderadou.fr\/wp-content\/uploads\/2024\/09\/salon-business-expo-2-1000x1000.png 1000w, https:\/\/mathilderadou.fr\/wp-content\/uploads\/2024\/09\/salon-business-expo-2-230x230.png 230w, https:\/\/mathilderadou.fr\/wp-content\/uploads\/2024\/09\/salon-business-expo-2-350x350.png 350w, https:\/\/mathilderadou.fr\/wp-content\/uploads\/2024\/09\/salon-business-expo-2-480x480.png 480w, https:\/\/mathilderadou.fr\/wp-content\/uploads\/2024\/09\/salon-business-expo-2.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l\u2019occasion du&nbsp;<strong>Salon Business Expo<\/strong>&nbsp;qui s\u2019est tenu \u00e0&nbsp;<strong>Rouen le 16 mai 2024<\/strong>,&nbsp;<strong>Maisons France Style<\/strong>&nbsp;souhaitait communiquer sur sa participation en publiant un&nbsp;<strong>post destin\u00e9 \u00e0 Instagram et Facebook<\/strong>. L\u2019objectif \u00e9tait de valoriser la pr\u00e9sence de l\u2019entreprise, informer sur le stand A4 et inciter les visiteurs \u00e0 d\u00e9couvrir ses services et son expertise.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les&nbsp;<strong>objectifs de notori\u00e9t\u00e9<\/strong>&nbsp;\u00e9taient de faire conna\u00eetre le salon et sa date, indiquer le lieu et le stand de l\u2019entreprise, et mettre en avant les services propos\u00e9s pour \u00e9veiller l\u2019int\u00e9r\u00eat des visiteurs. Les&nbsp;<strong>objectifs d\u2019image<\/strong>&nbsp;visaient \u00e0 transmettre fiabilit\u00e9 et expertise, susciter l\u2019enthousiasme pour les projets des visiteurs, et cr\u00e9er une connexion personnelle gr\u00e2ce \u00e0 un ton accueillant et chaleureux. Les&nbsp;<strong>objectifs de comportement<\/strong>&nbsp;consistaient \u00e0 encourager la visite du stand, inciter \u00e0 poser des questions ou planifier des rencontres, et \u00e0 partager l\u2019information sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La&nbsp;<strong>cible principale<\/strong>&nbsp;inclut les professionnels directement int\u00e9ress\u00e9s par la construction ou la r\u00e9novation (architectes, ing\u00e9nieurs, promoteurs, entrepreneurs). Le&nbsp;<strong>c\u0153ur de cible<\/strong>&nbsp;se compose des d\u00e9cideurs et acheteurs dans les entreprises de construction et d\u2019immobilier (responsables de projets, directeurs d\u2019achat, responsables commerciaux). La&nbsp;<strong>cible secondaire<\/strong>&nbsp;regroupe les professionnels indirectement li\u00e9s au secteur (bureaux d\u2019\u00e9tudes, consultants, gestionnaires de patrimoine, agences immobili\u00e8res). Les&nbsp;<strong>cibles relais<\/strong>&nbsp;sont les partenaires et clients existants ainsi que les influenceurs et blogueurs sp\u00e9cialis\u00e9s, capables de relayer l\u2019information et augmenter la visibilit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour \u00e9laborer ce post, une&nbsp;<strong>analyse concurrentielle<\/strong>, une&nbsp;<strong>veille cr\u00e9ative 2024<\/strong>&nbsp;et une&nbsp;<strong>relecture des publications Instagram pr\u00e9c\u00e9dentes<\/strong>&nbsp;ont \u00e9t\u00e9 r\u00e9alis\u00e9es afin de garantir pertinence, originalit\u00e9 et coh\u00e9rence visuelle avec l\u2019image de marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La production finale est un&nbsp;<strong>post Instagram (1080 x 1080 px)<\/strong>, support de&nbsp;<strong>communication digitale<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019occasion du&nbsp;Salon Business Expo&nbsp;qui s\u2019est tenu \u00e0&nbsp;Rouen le 16 mai 2024,&nbsp;Maisons France Style&nbsp;souhaitait communiquer sur sa participation en publiant un&nbsp;post destin\u00e9 \u00e0 Instagram et Facebook. L\u2019objectif \u00e9tait de valoriser la pr\u00e9sence de l\u2019entreprise, informer sur le stand A4 et inciter les visiteurs \u00e0 d\u00e9couvrir ses services et son expertise. Les&nbsp;objectifs de notori\u00e9t\u00e9&nbsp;\u00e9taient de faire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-43","page","type-page","status-publish","hentry"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/mathilderadou.fr\/index.php\/wp-json\/wp\/v2\/pages\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mathilderadou.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mathilderadou.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mathilderadou.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mathilderadou.fr\/index.php\/wp-json\/wp\/v2\/comments?post=43"}],"version-history":[{"count":9,"href":"https:\/\/mathilderadou.fr\/index.php\/wp-json\/wp\/v2\/pages\/43\/revisions"}],"predecessor-version":[{"id":231,"href":"https:\/\/mathilderadou.fr\/index.php\/wp-json\/wp\/v2\/pages\/43\/revisions\/231"}],"wp:attachment":[{"href":"https:\/\/mathilderadou.fr\/index.php\/wp-json\/wp\/v2\/media?parent=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}